Gamestop has admittedly pulled the video game Deus Ex: Human Revolution from its shelves in order to remove the free online OnLive coupon codes. OnLive is currently one of Gamestop's major Internet competitors so the move to dump their codes makes complete sense business wise but it still has several people upset.
The codes allowed customers who bought the PC version of Deus Ex: Human Revolution to play online and on their computers without having to purchase a separate game. Square Enix had included the coupon codes for OnLive as a promotion. Unfortunately, Gamestop was not impressed and released the following statement on their Facebook:
"Regarding the Deus Ex OnLive Codes: GameStop's policy is that we do not promote competitive services without a formal partnership. Square Enix packed a competitor's coupon within the PC version of Deus Ex: Human Revolution without our prior knowledge and we did pull these coupons. While the new products may be opened, we fully guarantee the condition of the discs to be new. If you find this to not be the case, please contact the store where the game was purchased and they will further assist."
Square Enix later posted a response of their own admitted they had included the coupons without GameStop's knowledge. Deus Ex: Human Revolution was released on Tuesday. On Wednesday, the coupons began to be pulled and now, OnLive and Square Enix know that when it comes to GameStop, the fun stops when they are duped into helping a competitor.
© Evalynn J. Saeyang – Gather Inc. 2011
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