Facebook and Twitter have finally joined forces. This move comes just in time to prevent fledgling social media site Google+ from gaining a foothold. This is bad news for Google. Their new service is hardly making the impact they had hoped for when they first rolled out their invitation-only service on a limited basis earlier this year.
With this new alliance between Facebook and Twitter, users will be able to share all their FB updates immediately and easily with their Twitter followers by linking their accounts together.
This new relationship will also benefit Twitter by providing an enormous boost to the amount of content pumped into a site that has only a fraction of the active users its new partner currently enjoys. Facebook has a staggering 750 million active users. By contrast, Twitter has a comparatively paltry 100 million users. Many of those users are not even active.
If Twitter is the clear winner in this arrangement, Google+ is the clear loser. With its two main competitors joining forces, Google will have to revamp its efforts to make an impact in the world of social media by finding an unsatisfied need in the community and finding a unique and compelling way to satisfy that need.
So far, Google hasn't been able to create a convincing reason for potential users to believe it will become the next Facebook and relegate FB to the greatly diminished role currently held by MySpace.