Jason Castillo went to sleep Sunday night, just another soccer wannabe barely making ends meet. On Monday morning he woke up and checked his Twitter account and realized he was world famous. That's because he lucked into taking the handle "Qwikster" some time back, and, seemingly, promptly forgot all about it.
That name of course is the label Netflix sprung on the world at midnight Sunday when explaining how they would be evolving the dual sides of their business split-personality disorder.
Like a lot of things Netflix has done lately, they made a bone-head, rookie error. They failed to lock down their new moniker on all the social networking platforms and dot com spins throughout the web universe first.
Now Jason is looking for a big payday. On his Twitter feed he slowly wakes up to the fact he's sitting on a gold mine... then he just wakes up.
After his account lay fallow for a month he thrilled the world with posts like "I just got scared I went into the shower turned on the water n then stuff started falling I was lik omg wtf lol."
Still it must have been a heady day. He even got his "mayne" soccer bud, Gabriel, who is apparently some kind of deal-making business genius, in on the act. He's advising "Qwikster" to hold out for the big bucks after an offer for a measly thousand dollars came in.
But "Qwikster" probably should have taken it. Not only is it against Twitter's rules to sell handles, any corporation which holds the legal rights to a brand name or trademark will be awarded that account by Twitter in the long run. You get what you pay for. So Jason doesn't even have to screw up to lose his Twitter account.
Maybe he should just hold out for a lifetime Netflix pass?
Make that deal "Qwikster"...
Image courtesy of TechCrunch