The late Steve Jobs always wore a black turtleneck, and his upcoming biography by Walter Isaacson reveals that the Apple CEO owned at least 100 of them, which is a rather unbelievable amount. Since news of his death hit, the sales of the shirt have gone through the roof.
Issey Miyake designed the mock black turtleneck that Steve Jobs wore as a uniform of sorts during the last several years of his life. He chose the look in part of convenience as well as to convey a sense of his simple, uncluttered, personal style. At $175 a pop, the Apple CEO spent at least $1,750 to buy 100 of the shirts, but he was happy because the giant stack of turtlenecks lasted him for the rest of his life. He must have been relieved to not have to worry about clothing after making that purchase.
Steve Jobs told Walter Isaacson, "So I asked Issey to make me some of his black turtlenecks that I liked, and he made me like a hundred of them. That's what I wear. I have enough to last for the rest of my life."
From the looks of things, he was able to wear his signature shirt until the end without having to buy any more from St. Croix. Did you buy one of these turtlenecks in honor of Steve Jobs when you heard he died last week? Isn't it surprising that something so simple made such a splash because of the man who wore it?
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