Twitter has certainly become the way to get the word out for British-born retailer, ASOS. Whether it is introducing a new brand or launching a sale, the company name is one of the most tweeted retailers worldwide. PeerIndex.com has three addresses from the mega e-retailer in its top twenty influential Tweeter index for retail.
Founded in 2000, the extremely popular, trendy and successful online fashion retailer represents over 50,000 designers and name brands that include women's and men's clothing, accessories, beauty products and jewelry. The company also sells a line of clothing under its own ASOS brand.
Targeted at customers ages 16-34, the company has won dozens of awards over the years for its business model, its product lines, its marketing strategies, and its corporate governance. The company attracts over 16 million customers per year, with over six million registered with the site.
It is one of the largest e-retailers in the world having launched sites in Australia, and in Italian and Spanish languages this year to add to its reach to 190 countries worldwide. In addition, 2011 saw ASOS add iPad and iPhone apps as well as launch a Facebook site. It has also taken advantage of all the tools offered by the social networking giants such as sending a daily INSTAGRAM through Twitter.
Over the years, the company has been recognized as a leader in using social media as a focal point of its marketing strategy. In October 2011, the UK's gold standard, IMRG e-Commerce Awards for Excellence 2011, praised the company for its "Best Use of Social Media," among many other awards including those for product line, world's largest e-retailer, and world's best e-retailer. In June, New Age Media named the company's social marketing efforts as "Best Social Media Strategy." Over 15 honors have been awarded to this revolutionary company in 2011 alone.