With the Kindle Fire 2 release date still a thing of mystery, one thing that is known is buyers won't be able to get Amazon's newest tablet device in Target stores. This news has brought speculation that the decision may have been helped along by the always influential makers of the iPad, Apple.
According to TechnoBuffalo, Target is going to officially discontinue selling "all Kindle-branded products effective this spring." That includes the various e-readers and the small tablet known as Kindle Fire. So why would Target do this, when the company has had a somewhat strong relationship with Amazon in the past?
Well there's two possibilities. One is that Target doesn't like the fact that Amazon can undercut them on pricing of the Kindle products. The article cites the fact that in most states, customers can go to Amazon.com and purchase the Kindle tax-free, whereas they can't do this in all Target stores necessarily.
The other possibility is that Apple has helped them make this move. Just recently, Apple and Target struck a deal up to put special Apple "mini-stores" in Targets across the nation. So it's possible that deal included them asking for Target to get rid of their biggest competitor in the store, making sales much easier.
Despite this news, Target will sell other e-readers including the Nook. For the new Kindle Fire 2, Kindle touch, 3G and other devices, Amazon will probably be the best bet. The question is will this end up helping or hurting Amazon, with the same question extended to Target stores no longer carrying the popular products.
(Image Source: Amazon.com)
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