It is hard to tell which YouTube videos will go viral and make big news, but so far this summer the bullied bus monitor and girl swimming with sharks have made major headlines. Now a group of brothers have gone viral as they sing and perform a parody to LMFAO's hit called "I'm Farming and I Grow It". The Peterson brothers used the song "I'm Sexy and I Know It" to show off their hard work and get Americans a little more interested in where their food comes from.
The video by three brothers from Kansas has had more than 4 million people tune into farming and their sexy biceps as well. As they continue to work to educate people about farming and agriculture they have found social media as a perfect way to spread that information. They have nine videos on YouTube and a Facebook page as well. The Peterson family has discovered what many other business owners have: Social media is the best way to market your product. Everyone has to eat, so marketing farming may seem unnecessary. However, the brothers realized that many people have no idea where their food comes from or how much work is involved.
In less than 5 minutes, the brothers give a glimpse of a typical farmer's day and exclaim, "I've got passion for my plants and I'm not afraid to show it." With pages of comments below the YouTube video, it is obvious that many people have a new appreciation for agriculture and the people behind it. The video has also shown the power young people can have on a society in one short week. By taking a cause that is close to their heart and spreading a message through social media, the results can be astounding. From brothers bringing awareness to agriculture to teenage girls getting magazines to stop air brushing photos, social media is giving teens and young adults a voice like never before. Sometimes that voice is good, like with the Peterson Brothers' video, and other times it shows the darker side of teens, like in the bullied bus monitor. Good or bad social media is here to stay and Gather News will keep you on top of it all!