Yahoo Inc. has been looking for a new leader to turn the company around for months now. While the Internet corporation is still known for its email, news feeds, and other information, the company has fallen in recent years with loss of focus and revenues. It has become increasingly clear that someone needs to save Yahoo, and the Yahoo itself has pinned its latest hopes on Mayer.
"Latest hopes" is no joke - Mayer will be the third CEO Yahoo has had in a year as the company has tried to find a profitable leg to stand on. For those who don't recognize the name, Marissa Mayer is known for being the first female engineer at Google and one of the first Google employees ever, often credited with dreaming up the minimalistic Google style that has become ingrained in company products ever since.
Mayer is a fan of fashion, a skilled worker in web applications, and soon to be a working mother. Her skills and experience focus primarily on creating consumer-bait products and messages, which would be a different turn for Yahoo, which has concentrated more on digital content in the past.
However, the new leader and new direction may be just what the company needs in order to succeed. In order to save Yahoo, Mayer will need to reverse severe losses to Google, Facebook, and other digital giants that have simply crowded out Yahoo in recent years. The floundering company is now worth less than half of what it was at its height.
Here is Yahoo's own take on the issue, and here's the New York Times piece. It seems to be an exciting step for Mayer, and potentially a new page for Yahoo. Do you think the company can execute an Apple-like turnaround, or has it outlived its own purpose?