Apple officially introduced the iPhone 5 on Wednesday with a bit of humor, but also some serious discussion of new features and details in the video snippet attached below.
First, the new model is "made entirely of aluminum and glass" making it the lightest ever. It's also the thinnest at 7.6 mm, nearly 20% skinnier than the 4s. In fact, it's now the world's thinnest smartphone. The space age construction makes it 20% lighter as well.
But, is lighter and smaller necessarily better?
The video attached here makes the point that the new model is of the "retina display" variety, and, rather than making the screen smaller, along with the body, the new iPhone 5 has a bigger screen, clocking in at 4 inches, fully a 1/2 inch wider than the 4s, diagonally.
Sure, Apple is not the best company for making funny jokes at its biggest product launches, as this video will show from the beginning.
But, they've obviously delivered on Steve Jobs' vision of constantly making the product lighter, thinner, and ever more useful.
That's serious news.
Here's the video: