With the help of a video camera hidden inside of a Pepsi can, Jeff Gordon got to play a prank on a car salesman this week. Within days of the video being posted on YouTube, it gained over 25 million views. It all starts out with Jeff Gordon, disguised as an older man, looking at a used Chevy Camaro. The salesman talks him into taking it for a test drive and when the Pepsi can with hidden camera gets put in the car, the fun really starts. The Huffington Post gave it the number one spot this week on its YouTube Videos of the Week list. However, the video has received some criticism that it is faked. Fake or real, it is still getting plenty of views!
The Pepsi channel on YouTube has over 71,000 subscribers and over 80 million total video views. Last month, Pepsi and Gordon teamed up to create a 'Harlem Shake' spoof video that generated over 6 million views. The recent 'Test Drive' video has triple the amount of views and has about a quarter of the total Pepsi channel views. Although the video seems to be a marketing gimmick, many are still enjoying watching and sharing it.
Jeff Gordon has had a contract with Pepsi for over a decade now and continues to make the majority of his income off endorsement deals. He, like many athletes, makes more money from endorsement deals than he does actually being an athlete. In addition to his Pepsi deal, he has endorsement deals with Quaker State, Chevrolet, DuPont, and Good Year. It is estimated that he makes over $18 million a year in endorsements alone. As a racer he only makes around $5 million a year. It is the endorsement deals with both Pepsi and Chevrolet that made many people suspicious of whether the 'test drive' was all staged or a complete surprise.
Despite all the information that has been released to prove it was all staged, people are still getting a kick out of watching the Jeff Gordon 'Test Drive' video. Many of the other top watched videos this week were also professionally created. As the year continues, more and more professionally made videos may beat out amateur videos on Google's social video site, but it will likely always have a place for cute homemade pet videos like this one, where a dog pushes the cat into a bathtub full of water. Although it only has a few thousand views, there is still an audience out there that prefers the homemade videos over the more professional ones.
Which do you prefer, homemade or professional videos? What is your favorite YouTube video of all time?